WebsitesGoogle Business ProfileSEOAEOReviews
We built the website, the Google Business Profile system and the review engine for our own pool company before we offered them to anyone else. Three months to prove it works, then month to month.
002 — Why you're invisible
It's called the map pack. Three results, a map, and a phone number. Most homeowners call one of those three and never scroll. Here's what decides which three — drag the controls and watch yourself move.
Set these to roughly match your business today.
Simulated Google map pack showing your position against local competitors.
You're #6. Nobody's calling.
Turn the switches on and watch what happens.
Illustrative — real rankings depend on your market, your competitors and Google's index. But these are the actual levers, and they're the ones we pull every month. Get your real numbers →
003 — Who we work with
The pool business isn't one business. A route guy and a builder have nothing in common except the water. Pick yours — we'll show you what we actually hear.
“I'm bidding against franchises with an ad budget bigger than my revenue, and my website looks like 2011.”
— what CPC-licensed builders tell us on the first call
For a $60,000 decision the website is the first impression. It has to carry the work.
“Every pool built in the 2000s boom is hitting resurface age. I should be swamped. I'm not.”
— what renovation companies tell us on the first call
Renovation is bought with the eyes. We get your transformations in front of people mid-research and keep you there.
“I get all my work from referrals, but it's inconsistent. Some months five, some months zero.”
— what route owners tell us on the first call
Density is everything. We aim your visibility at the neighborhoods you already drive, so new stops slot into routes you're on anyway.
“Their pump dies, they Google it, they call whoever answers first. I need to be that guy.”
— what repair techs tell us on the first call
Emergency work goes to whoever is visible and fast. We handle both halves.
“Nobody searches for me until their water bill doubles. Then they search hard.”
— what leak detection companies tell us on the first call
Low-volume, high-intent searches. Win the handful that matter and the phone rings on the right days.
004 — What we actually do
Not a website. A lead system with a website in it. Every piece feeds the next one — and all four are included in the core package.
Custom-built and mobile-first, designed for your segment — not a template with your logo dropped in.
The map pack is where the calls are. We optimize it in month one, then work it every week after.
Reviews are the single biggest lever on map pack position. Asking for them shouldn't be your job.
The first company to answer usually wins the job. This makes sure that's you, even mid-route.
005 — The part you're skeptical about
“I've been burned by a marketing agency before.”
It's the first thing we hear, and it's fair. Somebody took a setup fee, sent a report full of numbers that meant nothing, and disappeared.
Here's the difference: one of our owners runs a pool company — a $1M one. This system got built for that business first, because that business needed it. We're not marketers who Googled “pool company” and found a niche.
And the structure protects you. Three months to prove it works, then month to month, forever. If we stop delivering, you leave. We have to earn it every single month — which is exactly the pressure that should be on us.
006 — The math
Pool customers don't buy once. They stay for years. That's why this math works out faster than owners expect — move the sliders with your real numbers.
Every dark house in this photo is a pool that belongs to somebody else. The lit one found somebody. That's the entire business.
At 3 new customers a month, you cover the fee in the first week.
007 — The first 90 days
That's deliberate. Three months is long enough for Google to respond and short enough that you're never trapped.
008 — Pricing
No packages named after metals. No "custom quote" games. This is the price.
Everything a pool company needs to get found, capture the lead, and build a reputation that compounds.
$1,491 to start — covers the build + first 3 months
+$297 / month
Active campaign work that pushes you into the map pack faster and across a wider area than optimization alone.
Worth it if: you're in a metro over 500k, or the map pack in your city is locked up by established competitors.
+$297 / month + ad spend
Leads now, while the organic rankings build underneath. You pay Google directly — we don't touch your ad budget.
Worth it if: you're new, you need leads this month, or you're pushing a spring opening or fall closing season.
009 — Straight answers
Because results take time and we'd rather tell you that than pretend otherwise. SEO and Google Business Profile work don't flip like a switch — Google has to notice the changes and re-index you.
If we let you cancel after 30 days, you'd leave right before the results showed up and we'd both lose. Three months covers the build, the optimization, and enough runway for Google to respond. Most clients see real traction in month two or three. After that it's month to month.
You can, and here's what you'll get: a template site that looks like every other contractor site online, no Google Business Profile management, no lead automation, no review system, and nobody who knows the difference between a route business and a builder.
You'll spend $500, get a site that doesn't rank, and be back on referrals in 60 days. We build a lead system, not a website. The site is one of four pieces.
That means you do good work — genuinely. But ask yourself what happens in January. Or when your best referral source moves away.
Referrals can't be scaled or scheduled. Keep them and add inbound on top. The best time to build a second lead source is when you don't desperately need one.
You own your domain, your content, and your Google Business Profile — always, no exceptions. We build and host the site on your behalf, and if you cancel, your domain stays yours and you point it wherever you want.
The build itself stays with us because we maintain it. But the assets that matter — domain, GBP, reviews — are yours from day one.
No, and anyone who does is lying to you. Google decides rankings, not us.
What we guarantee is the work: the profile gets optimized and managed weekly, the reviews get requested after every job, the site gets built to rank, and every lead reaches your phone in seconds. We control the inputs and we report on them honestly every month.
Never. Not once, not for anyone.
We build the system that makes it effortless for your real customers to leave real reviews — automatic requests after every job, QR codes on the truck and the invoice, responses handled for you. If someone's unhappy, they get routed to you privately before they get to Google. That's not review suppression, it's just answering the phone before it becomes a public problem.
An onboarding call, and then photos. That's the honest answer.
We need job photos to keep your profile fresh — most owners text them to us straight from the truck. Everything else is ours. You're on a route all day; that's the whole point of hiring us.
Yes. Florida is home and it's the biggest pool market in the country, so it's where most of our work is — but the system isn't geographically special.
What matters is that you're a pool company. We only do pools. That's the whole reason this works.
010 — Start here
Before you spend a dollar, we'll pull up your business the way a customer sees it and tell you exactly what's wrong. No pitch deck. It takes about five minutes.
You can take the findings and do it yourself. Genuinely — we'd rather be useful than pushy.